รายละเอียดงาน

• Marketing Planning & Campaign - Plan and execute marketing campaigns and monthly promotions, covering concept development, promotional mechanics, marketing materials, implementation, and performance evaluation. - Analyze sales, customer survey, CVR, and campaign performance data to evaluate effectiveness and optimize promotional planning. - Brand & Marketing Communication - Develop and manage marketing communication materials, including campaign artwork, Sales Kits, catalogs, VDO/storyboards, POSM, and in-store displays. - Manage Influencer Marketing in collaboration with external partners, evaluating and selecting influencers based on audience fit, engagement, content performance, and CVR; recommend influencers aligned with target audiences and identify additional candidates to expand campaign options. - Define communication direction, key selling points, and promotional approach, conduct detailed content draft reviews prior to approval, and manage publishing timelines, including launch-date decisions and partner follow-ups to ensure on-time execution. - Market & Data Analysis - Analyze market trends, competitors, customer insights, and product performance, using benchmarking, pricing, P&L, sales, survey, and campaign data to identify opportunities and support marketing and business decisions. - Marketing Development & NPD - Drive New Product Development (NPD) from a marketing perspective, covering market and competitor analysis, product benchmarking and evaluation, pricing, P&L analysis, packaging requirements, and launch planning. - Conduct product benchmarking and comparative evaluation across existing products, competitor products, and new supplier samples, incorporating quality testing results from technical experts to assess product performance and market suitability. - Define product and sourcing requirements for Procurement and evaluate proposed products based on product performance, market potential, commercial viability, and testing results to support go/no-go decisions. - Lead marketing activities for new product launches, including market and competitor analysis, sales/P&L analysis, launch planning, product communication, promotional support, and cross-functional execution. - Identify opportunities for new product development and existing product improvement based on market trends, competitive landscape, product performance, customer needs, and business potential. - CRM & Marketing Activities - Support CRM and customer engagement initiatives to strengthen customer relationships, encourage continued engagement and repeat purchase, and support customer acquisition and sales opportunities. - Plan and execute marketing activities and activations, including promotional materials, POSM, displays, and external partner collaboration to support marketing and sales objectives.

รายละเอียดงาน

• Project Development & Marketing Planning - Oversee marketing-led development and visual positioning across 7 industrial land projects covering approximately 14,000 rai, ensuring project environments and sales areas are market-ready and aligned with target customer needs. - Develop project concepts and visual direction based on customer profiles and market insights, adapting project identity, signage, language, and design elements to key customer segments and international markets. - Drive improvements to existing projects by incorporating customer feedback and complaints, enhancing signage, sales offices, project environments, and sales-support materials for available land plots. - Marketing Communication & Promotional Media - Manage the production and creative direction of sales and promotional media, including storyboards, key messaging, video content, filming direction, sales materials, and final quality control. - Manage 162 promotional and public relations signage assets across multiple projects, covering billboards, landmarks, PR/vinyl signage, directional signs, project signage, and sales-office signage. - Oversee signage projects end-to-end, from location analysis and design planning through permit coordination, installation/construction supervision, condition monitoring, maintenance, and demolition. - Event & Customer Acquisition - Plan and manage domestic exhibitions and promotional booths end-to-end, covering event selection, budgeting, booth planning, marketing materials, on-site execution, and post-event performance evaluation. - Support China-focused exhibitions and business development activities through market prioritization, activity planning, communication support, and post-activity analysis, while contributing to annual planning for overseas market expansion. - Analyze offline customer traffic and event performance to evaluate marketing effectiveness and support customer acquisition planning. - Budget & Stakeholder Management - Plan and manage annual offline marketing budgets of over THB 15 million, assessing budget requirements and allocating resources across advertising, events, networking activities, marketing materials, and sales-support initiatives while overseeing execution within approved budgets. - Negotiate pricing and commercial terms with agencies and suppliers, and collaborate with internal teams, external partners, and relevant authorities to support marketing and project execution.