รายละเอียดงาน

• 1) Led integrated 360° Marketing Communications across Human Food and Pet Food brands, aligning brand strategy, brand identity, key messaging, and tone of voice across local and international markets.
• 2) Owned annual communication plans, campaign budgets, media investment, agency relationships, and campaign performance, ensuring strategic alignment with business objectives.
• 3) Led end to end integrated campaigns to support product growth, strengthen brand awareness, and drive sales across advertising, online & offline media, social media, KOL/influencer marketing, PR, content, events, and brand activations, in collaboration with Brand, Sales, Trade Marketing, and consumer insight teams.
• 4) Led a 5-member Marketing Communications team and presented campaign performance, consumer insights, and strategic recommendations to management.
• 5) Selected results: Achieved #1 market share for Nautilus Tuna Spread and drove 30%+ brand awareness growth for Regalos, with significant sales uplift across key product launches and collaborations.
• 6) Won the Marketing Award of Thailand 2024 - Silver Award in Brand Experience & Communication for the Mongkut Talay campaign.

รายละเอียดงาน

• 1) Managed marketing communications for The Skin Doctors and Slim Up Center, supporting brand awareness, customer engagement, and sales goals.
• 2) Developed integrated marketing campaigns and promotional initiatives aligned with brand and commercial objectives.
• 3) Managed digital media, KOL collaborations, and campaign budgets while monitoring campaign performance.
• 4) Partnered closely with Sales to develop partnership opportunities and promotional initiatives.
• 5) Key Achievement: Drove 50% growth in social media engagement and ad conversion within 3 months.

รายละเอียดงาน

• 1) Managed digital marketing and brand communications for IXXOR Skincare across multiple online channels.
• 2) Developed digital strategies covering SEO/SEM, social media, display advertising, and influencer marketing.
• 3) Led client presentations and coordinated campaign execution across internal teams and external partners.
• 4) Supervised creative production to ensure consistent brand communication and evaluated campaign performance to optimize effectiveness.
• 5) Key Achievement: Drove 80% sales growth by developing and optimizing KOL marketing strategies.

รายละเอียดงาน

• 1) Developed integrated digital marketing strategies for multiple brands under NBD Healthcare, driving customer acquisition and sales conversions across digital campaigns, social media, and e-commerce channels.
• 2) Developed media strategies, managed budgets, and optimized allocation across digital channels to deliver effective campaigns aligned with business objectives.
• 3) Led a 7-member Digital team and oversaw end-to-end video and content production, managing creative development, production execution, and content quality across digital channels.
• 4) Analyzed market trends, consumer behavior, and campaign performance, collaborating with agencies and internal teams on integrated marketing initiatives.
• 5) Key Achievement: Drove 20% sales growth for VISTRA during the Astaxanthin launch through integrated marketing campaigns, and achieved the #1 trending campaign hashtag on X in Thailand for VELDENT.