Preview Resume

2024

Business Type : Trading/ Commerce

Last Position : Assistant Marketing Manager

Period : October 2024  to  Present

Job Description :

Managed end-to-end brand and marketing activities in a lean organization, overseeing brand strategy, brand positioning, product development, creative communication, retail partnerships, and digital marketing initiatives
Managed brand identity, brand communication, packaging design, and visual direction to ensure a consistent brand experience across digital, retail, and offline touchpoints
Collaborated with R&D and external partners on new product development, including product concepts, formula testing, packaging development, and commercialization planning
Managed partnerships with key retail accounts including Big C, The Mall Group, Tops, and 7-Eleven to expand market presence and increase brand visibility
Led cross-functional collaboration with Sales teams, external agencies, and production partners to execute integrated marketing campaigns aligned with brand and business objectives
Managed e-commerce marketing campaigns and promotional activities, utilizing performance data and consumer insights to optimize marketing effectiveness and support sales objectives
Managed influencer and KOL partnerships, including talent sourcing, relationship management, content direction, campaign execution, and performance evaluation to enhance brand visibility and consumer engagement
Monitored consumer trends, competitor activities, influencer trends, and market insights to identify opportunities for brand growth and strategic marketing initiatives
Executed brand and marketing initiatives under budget constraints while maintaining brand consistency and supporting business objectives

2023

Last Position : Creative Marketing Executive

Period : October 2023  to September 2024

Job Description :

Collaborated with the Marketing team to execute integrated marketing campaigns and brand communication aligned with business objectives
Managed brand identity and communication across digital, social media, print, and in-store channels to ensure consistent brand messaging and customer experience
Developed in-store Visual Merchandising concepts aligned with marketing campaigns and brand identity to enhance customer experience and strengthen brand communication
Collaborated with Marketing, Graphic Design, and Video teams to develop content supporting brand communication and integrated marketing campaigns
Supported marketing campaigns and promotional activities to increase brand awareness and online engagement

Last Position : Digital Marketing

Period : March 2023  to September 2023

Job Description :

- Propose creative ideas and concepts to enhance customer interest and engagement
- Ensure brand consistency across all designs to build trust with corporate clients
- Support lead generation and manage daily engagement on official communication channels
- Analyze performance data and feedback to optimize campaigns and service quality
- Manage printing procurement and ensure timely delivery of all materials

2020

Last Position : Korean Language Instructor & Content Creator

Period : October 2020  to January 2023

Job Description :

Designed and structured an engaging Korean language curriculum tailored for Thai learners, focusing on practical communication.
Managed end-to-end marketing activities, including content creation on social media, self-branding, and targeted advertising to attract and acquire students.
Delivered high-quality teaching and personalized feedback, successfully mentoring students to achieve their language learning goals.

2015

Last Position : Creative Designer

Period : April 2015  to June 2018

Job Description :

Developed brand communication materials and visual assets aligned with marketing objectives and brand positioning
Managed visual branding projects for major organizations, ensuring consistent brand identity across digital and print touchpoints
Produced high-credibility newsletters and company profiles (e.g., CPAC, IRPC, MEA, PEA, SIRIRAJ) translating complex information into clear and engaging content aligned with brand objectives
Developed targeted sales collateral leveraging visual storytelling to drive audience engagement and conversion
Collaborated with executive and marketing teams to develop communication materials aligned with business and marketing strategies