รายละเอียดงาน

• • Develop integrated marketing communications and content direction, translating business priorities, market insights, and product propositions into clear, engaging brand narratives.
• • Lead content strategy and editorial direction, ensuring product benefits, key selling points, and brand messages are communicated consistently across customer touchpoints.
• • Manage and coordinate the IMC function across Content, Digital Marketing, Event Marketing, Graphic Design, and E-commerce teams to deliver integrated campaigns and brand experiences.
• • Drive brand positioning and communication for high-value education products, translating complex admissions services and student pathways into compelling value propositions for students and parents.
• Selected Business Contributions | H1 2026
• • Contributed to marketing initiatives across Ignite, Ignite A*, and Appa that generated 7,331 captured leads during H1 2026.
• • Supported customer acquisition initiatives that brought in 2,264 new customers, representing 10.65% growth compared with the same period in the previous year.
• Selected Project: Future-Ready Admissions Summit 2026
• • Developed the event's content narrative for a global education summit designed to help high-net-worth families navigate international education pathways and future-ready opportunities.
• • Led content strategy and storytelling to build event awareness and drive attendance, anchored in three pillars: The Decision, The Strategy, and The Execution.
• • Led development of the Hero Branding Video, communicating the company's brand story, track record, and global vision through executive perspectives.
• • Collaborated with the central PR team to develop press releases for media outlets and coordinated external partners to extend the event's offline visibility.
• • Took primary responsibility for main-stage coordination and communication on event day. The summit welcomed approximately 400 attendees, including students, parents, and education and business partners.
• Additional Focus: High Value Product Communication | Aug 2026 – Present
• • Define positioning and develop differentiated value propositions for high-value education products, translating program features into clear and compelling customer benefits.
• • Develop communication strategies across the customer journey, from awareness and lead generation to lead nurturing and conversion. Create content, hero videos, and sales enablement tools to help the sales team communicate product value and engage prospective customers.
• • Contribute to business performance through product communication initiatives, supporting approximately THB 8.2 million in sales from August to October 2026, with monthly sales growth of 21.4%, 356.3%, and 433.0% YoY, respectively.

รายละเอียดงาน

• • Developed integrated marketing communications and content strategies to strengthen brand visibility, product understanding, and customer engagement for a digital healthcare platform.
• • Translated healthcare services and product features into accessible, audience-friendly communication across digital and offline channels, making complex healthcare information easier to understand.
• • Developed product and campaign narratives by identifying key selling points and turning healthcare information into engaging, audience-relevant content.
• • Supported major product launches and brand campaigns, including a television commercial featuring a celebrity presenter, press conference activities, and related media communications.
• • Led content planning and communication for the MorDee website, covering information architecture, website structure, and content development. Also contributed to the MorDee Business Unit section of True Digital’s corporate branding website, strengthening brand identity and communicating the business unit’s value proposition.
• • Prepared executive presentations and key messages for leadership interviews with journalists; collaborated with the PR team on press releases and media materials.
• • Developed content for B2B2C initiatives with insurance partners, including AIA and Muang Thai Life Assurance, communicating healthcare information, service benefits, and relevant customer value propositions.
• • Collaborated with pharmaceutical companies and healthcare product partners, including GSK, on healthcare communication initiatives. Developed social media content and coordinated a doctor's television appearance for a shingles vaccine awareness campaign to communicate vaccine information and raise public awareness.
• • Supported healthcare product communication initiatives with partners, including online content for Bilaxten, an allergy medication from A. Menarini (Thailand) Ltd., and Wegovy, a weight-management medicine from Novo Nordisk.
• Selected Achievements
• • Led content and communication initiatives for B2B2C campaigns targeting insurance policyholders, collaborating with the digital marketing team responsible for paid media and campaign optimization. The combined efforts contributed to 3x session growth, a 30% reduction in cost per acquisition (CPA), and a 40% increase in customer retention.
• • Led content and communication initiatives for the B2B2C GSK Shingles Vaccine (Shingrix) awareness campaign, generating 2.65 million impressions and achieving 177% of the KPI target, exceeding the goal by 77%.
• • Led SEO content development and collaborated on optimization initiatives that generated 600K organic clicks within three months and increased page-one keyword rankings by 40% year over year.
• • Drove 56% growth in B2C revenue through integrated marketing and communication initiatives.

รายละเอียดงาน

• • Developed content-driven digital marketing strategies to build brand awareness, audience engagement, and conversion across multiple industries.
• • Translated client business objectives and product features into communication concepts, content strategies, and campaign narratives.
• • Conducted market and consumer research to identify relevant insights and shape communication approaches.
• • Managed key accounts across real estate and technology/lifestyle categories, including Land & Houses and DJI Global, collaborating with creative, media, and client teams on integrated campaigns.

รายละเอียดงาน

• • Developed editorial content across lifestyle and fashion topics, including feature articles, interviews, reviews, and advertorials.
• • Translated ideas, subjects, and brand messages into engaging editorial stories, collaborating with photographers and graphic designers to deliver cohesive editorial experiences.
• • Reached out to brands & celebrities to conduct interviews and reviews.

รายละเอียดงาน

• • Contributed as member of Dream Team to develop the best protocol for new projects.
• • Conducted market research, contributed to project planning, developed sales presentations.
• • Developed business opportunities and managed client relationships throughout the entire project lifecycle.
• • Conducted in-depth analysis of project performance data to prepare comprehensive reports and uncover insights for marketing optimization.

รายละเอียดงาน

• • Collaborate closely with the TVC director to align on creative vision and production goals, ensuring everyone is on the same page.
• • Work with various departments within the production house to coordinate schedules, resources, and talent, facilitating smooth communication throughout the project.
• • Plan and oversee all processes related to TVC production, from initial brainstorming sessions to final execution, making sure every detail is managed effectively.