รายละเอียดงาน

• Experienced in designing and operating points-based loyalty ecosystems (earn/burn, tiers, missions, vouchers/privileges), defining campaign mechanics and eligibility rules, and building segmentation strategies aligned to customer value and business objectives.
• I manage end-to-end CRM marketing campaigns from planning and briefing through execution, QA, and post-campaign analysis, while partnering closely with internal stakeholders (Marketing, IT, Finance, Operations) and external partners/vendors to ensure seamless delivery.
• In addition, I act as a Project Manager for CRM initiatives—owning project governance, scope, timelines, risk/issue management, and stakeholder alignment—to drive implementation readiness and measurable outcomes. Notably, I successfully revitalized a stalled loyalty program, transforming it from a dormant initiative into a fully operational ecosystem—enabling critical earn/burn and discount redemption capabilities—within just 5 months.
• I am well-versed in CRM integration with CDP/first-party data, consent (PDPA/GDPR) considerations, and performance measurement across retention, LTV, and campaign KPIs.

รายละเอียดงาน

• A strategic leader driving exceptional online experiences for the true.th website through innovation, user-centric design, and data-driven insights.
• Key Responsibilities
• - Develop and implement a comprehensive online experience strategy aligned with business goals.
• - Lead the web experience team, ensuring continuous skill development and motivation.
• - Act as Web Product Owner, collaborating with marketing, product, and IT teams to integrate strategies across platforms.
• - Oversee user-centric design enhancements, ensuring seamless and engaging user journeys on all devices. (AI implement)
• - Leverage data-driven analytics to optimize website performance, enhance user satisfaction, and boost conversion rates. (CDP)
• - Manage analytics tools such as GA4, GSC, etc and oversee A/B testing and optimization efforts.
• - Oversee digital booking systems for flagship device launches, ensuring a frictionless pre-order process, robust back-end integration, and high user satisfaction.
• - Collaborate with stakeholders to align website capabilities with campaigns, product launches, and strategic initiatives.
• Key Achievements
• - Enhanced website engagement and conversions through AI-driven personalization and SEO optimization.
• - Implemented cutting-edge design and analytics tools, improving user experience and decision-making.
• - Successfully executed the booking platform for new flagship devices, achieving record-breaking pre-orders and elevating brand visibility.
• - Streamlined user journeys, elevating true.th as a leader in digital innovation.

รายละเอียดงาน

• Responsibility and Experience:
• Leader Part
• - Acting Team leader: Digital Advertising Product Team
• - Digital marketing strategy (Business Plans, Business Development)
• - Partner relationships (Vendor and Publishers)
• Products Owner, Projects Manager Part
• - Generative AI for Communication Media Contents (Images, Text, Articles)
• - Get requirements from the Sales, Marketing, and Media optimization teams to the Development team
• - Management timeline and roadmaps for the digital product to release
• - Development the new product or initiate products to support and create killing features
• - Monetization from innovation project.
• Platform Management Part
• - Ads Network, Display Advertising Network
• - Management Ad Serving Platform, Data management platforms (DMP), Demand-side platform (DSP), Supply-side platform (SSP), and Customer Data Platform (CDP)
• - Programmatic advertising with Ad Exchange, Duel ID, PMP, Preferred, and Guaranteed.
• - Display the banner with 3D Ads.
• - Live streaming (m3u8) / Live for e-commerce
• - Video Ads on display networks and Preroll-ads. (VAST, VPAID)
• - Video Platform Advertising / Android TV Advertising
• - Performance of Ads Network in Thailand Advertising Network (THAN) project.
• - Marketing owner mobile application (Features and Media Plans)
• - An affiliate network system for AIS online store and others.
• - Basic of Adobe Adobe Experience Manager (AEM)
• Data Management Part
• - Contextual Marketing / Data-Driven Marketing
• - GDPR and Consent Data / First, Second, Third Party Data
• - Create the data index or data categories (iAB Categories)
• - Integrate the big data to prefer channels and cross-platform.
• Co-working team
• - Support media planning/buying and help advance optimization campaigns on Paid media.
• - Project manager for special events such as AIS 5G Virtual Expo, Thaileage campaigns
• - SEO prepares and consults for website AIS websites. (On-Page /Off-Page)

รายละเอียดงาน

• My responsibilities include eCommerce technology and develop, execute digital marketing strategy, control budgets ads campaign. Performance marketing driven by digital channels (SEM, SEO, GDN, FB and others) and Brand marketing. Provide analytic reports of online conversation leads visibility score based on ROI and KPI.

รายละเอียดงาน

• Administer all websites over 30 domains name. Design, develop, and maintain frontend
• backend applications. Work with business analyst & system analyst to deliver new features.
• Experience in PHP, JavaScript, HTML5, CSS3, MySQL. Use API from marketplace, social media.

รายละเอียดงาน

• Website Administration Faculty of Law and all the faculty of information technology.