2568
ประเภทธุรกิจ : ธุรกิจอื่นๆ
ตำแหน่งงาน : Digital Marketing & Online Sales
ระยะเวลา :
มิถุนายน 2568 ถึง กันยายน 2568
รายละเอียดงาน :
Analysis & Planning - Audit current website to identify strengths, weaknesses, and
opportunities. - Conduct competitor and industry trend analysis. - Define target audience by studying user behavior, needs, and
expectations. - Develop sitemap, user flow, and wireframes. - Plan budget, resources, and timeline. - Research and develop SEO & SEM strategies.
UI/UX Design - Collaborate with Graphic Designers & Video Editors. - Design modern, brand-aligned website interfaces. - Define color palettes, typography, iconography, and layouts. - Ensure intuitive navigation, content hierarchy, and responsive design. - Optimize for speed and user experience.
Development - Build and customize Frontend & Backend systems. - Manage CMS, product catalog, and member systems. - Ensure security, API integration, and performance monitoring. - Upload and manage content (text, images, video) with team
coordination. - Implement SEO best practices (URL structure, metadata, headings,
keyword research). - Manage Google Analytics, Search Console, and SEM campaigns with
agencies/outsourcing teams.
Testing & Deployment - Conduct system, browser, device, and security testing. - Perform usability testing with stakeholders and end-users.
Performance Optimization - Track KPIs via Google Analytics. - Monitor visitor behavior and competitor performance. - Continuously improve content, features, and SEO/SEM effectiveness.
Expected Outcomes - Modern, user-friendly, mobile-responsive website. - Strong brand presence and credibility. - Increased reach, traffic, and conversions. - Secure, high-performance platform supporting online sales. - Optimized ROI for digital advertising.
Strategy & Planning - Develop tailored strategies for each platform (Facebook, Instagram,
TikTok, YouTube, LinkedIn, Line Official, etc.). - Analyze target audiences, competitor activity, and industry trends. - Define measurable KPIs (followers, engagement, CTR, sales). - Build content calendar and keyword/hashtag strategy. - Plan campaign budgets and ad structures.
Content Creation & Management - Produce engaging posts, captions, graphics, and videos. - Adapt content formats to fit each platform (feed, reels, stories, shorts). - Schedule and publish content consistently.
Community Management - Respond to comments, inquiries, and complaints quickly and
professionally. - Manage crisis communications and negative feedback. - Stay updated with trends to create relevant content.
Advertising & Promotions - Set up and manage ad campaigns (Facebook Ads, Instagram Ads, TikTok
Ads, etc.). - Define audience targeting, objectives, and budgets. - Optimize through testing and performance analysis. - Collaborate with Influencers/KOLs as needed.
Analysis & Reporting - Track performance via platform insights and analytics tools. - Create regular performance reports with recommendations. - Continuously refine social media strategy.
Expected Outcomes - Increased brand awareness and online credibility. - Higher engagement rates and stronger online community. - Increased traffic, leads, and sales from social channels. - Improved conversion of followers into customers.
E-Marketplace (Management / Online Sales)
Strategy & Planning - Audit current store performance (traffic, conversion, sales ranking). - Conduct competitor analysis and study customer behaviors per platform. - Plan promotions, campaigns, and ad budgets with Sales/Product teams. - Identify hero products for focused promotion.
Store Management & Optimization - Design storefront layouts with banners, featured products, and
categories. - Manage accurate product details (images, videos, keywords, specs,
descriptions). - Ensure stock, pricing, and shipping details are up-to-date. - Monitor and respond to product reviews, handle negative feedback.
Customer Service & Order Management - Handle customer inquiries and complaints. - Manage orders, shipping updates, and return/refund processes.
Analytics & Improvement - Track sales, traffic sources, bestsellers, and conversion rates. - Evaluate campaign effectiveness and adjust strategies. - Continuously update content, products, and store presentation.
Expected Outcomes - Increased sales and improved store/product rankings. - Larger customer base and repeat purchases. - More positive reviews and higher customer satisfaction. - Higher order value and revenue growth