2566
ตำแหน่งงาน : Head of Business Development and Franchise Management
ระยะเวลา :
สิงหาคม 2566 ถึง มกราคม 2568
รายละเอียดงาน :
Head of Business Development and Franchise Management October 2023 – Present Data Analyst Responsibilities (Managed a team of 3 data analysts and reporting) Analyzed internal company data to set sales targets and evaluate the performance of the sales department. Utilized Excel and Power BI for data analysis and reporting, with SQL queries from HeidiSQL as the primary database tool. Conducted website performance analysis using Google Analytics 4 and Google Tag Manager, implementing tracking and generating performance reports.
Accomplishments:
• Developed risk assessment reports comparing trade credit limits with customer collateral.
• Created performance reports for the sales team managing gold bullion and jewelry customers, segmenting clients and optimizing customer care based on employee call logs.
• Managed company asset allocation reports, including cash, gold, bullion, and jewelry.
• Developed Excel VBA tools to track customer data in a simplified manner, enabling forecasting and providing real-time performance tracking. Business Development Responsibilities (Managed a team of 8 employees)
• Collaborated with the marketing team on new campaigns to drive brand awareness and customer engagement.
• Coordinated with management to develop cross-functional projects aimed at expanding product lines and exploring new business channels. • Oversaw the implementation of the gold collateral system for the company’s customers, successfully securing assets and increasing overall profitability. Accomplishments:
• Successfully managed the acquisition of an IB broker model for high-tier trading.
• Pioneered a cross-selling approach to bundle gold bullion and jewelry products, leading to a 25% increase in revenue from existing customers.
• Led marketing efforts on social media platforms including Facebook Live, TikTok, and Google Ads, resulting in a 30% increase in new customer acquisitions.
• Built and maintained strategic partnerships with local gold shops and financial institutions to enhance brand visibility and market penetration.
Franchise Management Responsibilities (Managed a team of 4 franchise consultants)
• Oversaw the growth of the company’s franchise department with documentation, regulations, and government compliance for the gold industry.
• Developed strategies to recruit and support new franchisees, focusing on training and profit margin analysis for each franchise location.
• Conducted market research to identify potential franchise locations and negotiated with stakeholders to secure the best deals for expansion. Accomplishments:
• Successfully expanded the franchise network by 40% within the first year, generating additional revenue and enhancing the company’s brand presence.
• Designed a franchise handbook outlining operational procedures, quality control measures, and branding guidelines, ensuring consistency across all franchise locations.
• Implemented a franchise performance tracking system that analyzed sales, inventory turnover, and customer satisfaction, allowing for targeted improvements and training.