Preview Resume

2567

ตำแหน่งงาน : Sales And Business Development Manager / Marketing Manager

ระยะเวลา :  กันยายน 2567 ถึง ปัจจุบัน

รายละเอียดงาน :

Strategic Marketing Planning:
Direct report : Country Director

- Led end-to-end development and launch of a new pet food product line — from formulation and factory sourcing
through production and go-to-market planning — achieving 200 bags sold within the first 3 days of launch.
- Held full P&L ownership for multi-channel consumer businesses, leading commercial growth, profitability, and
operational performance across both B2C and B2B channels while delivering sustainable revenue expansion.
- Developed and executed integrated commercial and go-to-market strategies across B2C, Traditional Trade, Modern
Trade, E-commerce, and Strategic Partnerships, accelerating market penetration and brand growth across Thailand,
Indonesia, and the UAE.
- Transformed B2C into the primary growth and brand-building engine, delivering 2× GMV growth within seven months
while improving customer acquisition efficiency, contribution margin, and overall commercial performance.
- Led B2B sales, distributor management, and key account development for Modern Trade and Traditional Trade
channels, expanding retail distribution and strengthening sell-in / sell-through execution nationwide.
- Directed revenue management strategy — pricing architecture, trade terms, promotional planning, sales forecasting,
and channel profitability optimization — to balance growth acceleration with margin sustainability.
- Oversaw integrated marketing ecosystems spanning performance marketing, trade marketing, PR, influencer
marketing, retail activation, and event management, ensuring brand consistency and measurable ROI.
- Managed multi-million THB annual commercial and marketing budgets, enforcing investment prioritization, cost
discipline, and ROI-driven decision-making against revenue and profitability targets.
- Built and mentored high-performing commercial and marketing teams, fostering a performance-driven, cross
functional, and agile execution culture.

ตำแหน่งงาน : Marketing Director

ระยะเวลา :  มกราคม 2567 ถึง สิงหาคม 2567

รายละเอียดงาน :

Responsibilities:
- Directed end-to-end brand and marketing strategies, resulting in +25% engagement growth within 6 months.
- Developed and implemented integrated communication strategies across PR, digital, retail, and trade marketing to
ensure brand consistency across all touchpoints.
- Built and maintained media, influencer, and stakeholder relationships, securing positive brand coverage and
enhancing corporate reputation.
- Oversaw visual merchandising and in-store experience to support campaign objectives and drive foot traffic.
- Led and developed a 12-member marketing and communications team, fostering cross-functional collaboration with
sales and product units.
- Managed THB 2.8M annual budget, consistently achieving 3× average ROI.

2557

ตำแหน่งงาน : Senior Marketing manager

ระยะเวลา :  สิงหาคม 2557 ถึง กรกฎาคม 2565

รายละเอียดงาน :

Responsibilities:
- Defined brand positioning and portfolio strategy to expand market share across Traditional Trade, Modern Trade, and
Export channels.
- Executed multi-channel campaigns spanning ATL, BTL, events, and digital, increasing sales and customer retention.
- Managed P&L and A&P budgets, optimizing resource allocation to consistently exceed revenue targets.
- Partnered with sales to deploy merchandising programs that enhanced in-store visibility and customer experience.
- Conducted market research and customer insight analysis, driving successful product launches and category
expansions.
- Represented the brand at national trade shows, PR events, and industry panel discussions.

2554

ตำแหน่งงาน : marketing manager

ระยะเวลา :  ตุลาคม 2554 ถึง กรกฎาคม 2557

รายละเอียดงาน :

Responsibilities:
- Drove Carabao Daeng's market growth strategy, contributing to the brand overtaking Krating Daeng to become the #2
energy drink brand in Thailand.
- Managed special sponsorship and partnership projects, including Buriram United, Southern Bus Terminal, and TOPs
Supermarket.
- Planned and executed promotional campaigns and in-market research to expand product distribution and sell-through.
- Built brand awareness through integrated advertising across radio, TV, and social media, including media planning and
purchasing.
- Directed creative development for radio advertising and company website content in line with brand and company
policy.

2538

ตำแหน่งงาน : Assets Manager

ระยะเวลา :  มกราคม 2538 ถึง กันยายน 2554

รายละเอียดงาน :

Responsibilities:
- Managed corporate asset planning, allocation, and control in support of national telecommunications operations.
- Employee’s training and develop working power to staff.
- Devise creative and cost-effective incentive that increased employees satisfaction and productivity.
- Analyze the environment of business for creating and preparing the marketing program.
- Create promotions activities for sale stimulation the products.
- Manage and solve customer’s problems.