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2567

ตำแหน่งงาน : Key Account Manager (Modern Trade)

ระยะเวลา :  มกราคม 2567 ถึง เมษายน 2567

รายละเอียดงาน :

Products: FMCG; Consumer Products ("Pigeon", "V Care", "Bao" Brand)
Job Description:
1. Account Management: Owned the Central Department Store key account; driving sales, profitability, and relationship management.
2. Sales Strategy & Target Achievement: Developed and executed sales strategies to achieve revenue targets while maintaining cost efficiency within approved budgets.
3. Promotion Planning: Negotiated promotion, price compensate, in-store activities and assortment with buyers, increasing product visibility and sales performance.
4. Business Planning: Forecasted inventory, sales volume, and budget allocation to optimize supply chain efficiency and support long-term growth plans.
5. Category & Performance Analysis: Monitored sales performance, analyzed post-promotion results, and identified actionable insights to improve future execution by utilizing Power BI for real-time data visualization.
6. New Product Development (NPD): Coordinated with cross-functional teams to ensure timely new product listings, shelf availability, and successful launches in stores.
7. Budget Control: Managed spending and promotional budgets effectively and maintain profitability.
8. Leadership & Collaboration: Led internal and external teams in executing event such as Central Baby Fair, driving brand engagement and sales uplift.

Achievement
1. Achieved 103% of sales target in Apr. 2024.
2. Achieved 100% of sales target in Feb. 2024.
3. Negotiated to increase 4 SKUs at Central Department Store.

2559

ตำแหน่งงาน : Assistant Key Account Manager (Modern Trade)

ระยะเวลา :  กันยายน 2559 ถึง พฤศจิกายน 2565

รายละเอียดงาน :

Product: FMCG; Household Cleaning Products ("Pipper Standard" Brand)
Job Description:
1. Channel Management & Growth: Managed multiple Modern Trade accounts (HomePro, Boonthavorn, Central Department Store, Robinson Department Store and Siam Discovery).
2. Sales Strategy & Target Achievement: Developed and executed sales plans to achieve revenue targets while managing budgets effectively.
3. Channel Marketing Implementation: Executed channel-specific marketing plans to maximize product penetration and visibility.
4. Promotion Planning & TTA: Negotiated trade term agreement, promotions, price compensate, in-store visibility and assortment with buyers. And supported events such as HomePro Expo and Central Baby Fair.
5. Business Planning & Forecasting: Prepared account plans, sales forecasts, and budget allocation to support sales strategy and inventory management.
6. New Product Launches: Assisted in listing new products, ensuring shelf availability and proper integration into planograms.
7. Performance Analysis & Market Insights: Monitored sales performance, analyzed post-promotion results, and gathered market and competitor insights to support strategy improvements.
8. Cross-functional Leadership: Coordinated with internal and external teams for events, store activations, and promotional campaigns.

Achievement
1. Achieved 12% Year-on-Year sales growth in Jan-Nov.2021 vs 2022.
2. Achieved 19% Year-on-Year sales growth in 2020 vs 2021.
3. Achieved 96%, 94% and 98% of sales target in 2018, 2020 and 2021.
4. Opened new accounts with Boonthavorn in 2018 and launched 15 SKUs, later expanding to 5 SKUs.
5. Opened new accounts with Central Department Store in 2017 and launched 12 SKUs, later expanding to 9 SKUs.
6. Opened new accounts with Siam Discovery in 2016 and launched 14 SKUs, later expanding to 6 SKUs.
7. Negotiated to increase 12 SKUs at HomePro.

ตำแหน่งงาน : Senior Sales Representative (Modern Trade)

ระยะเวลา :  เมษายน 2559 ถึง สิงหาคม 2559

รายละเอียดงาน :

Product: Home Appliances Products ("Panasonic" Brand)
Job Description:
1. Account & Sales Management: Managed key Modern Trade accounts (Lotus’s, Big C, HomePro, Power Buy and Robinson Department Stores), built strong buyer relationships, achieved sales targets, and controlled budgets for optimal revenue.
2. Promotion Execution: Planned and implemented promotions, new product launches, in-store displays, and participated in event such as HomePro Expo to maximize product visibility and customer engagement.
3. Business Planning & Inventory Management: Forecasted production-sales-inventory (PSI) to optimize stock levels, ensure product availability, and support strategic sales initiatives.
4. Team Leadership & Collaboration: Coordinated and guided cross-functional teams, including sales staff and store personnel, to ensure smooth execution of sales activities and promotional campaigns across all accounts.

Achievement
1. Achieved 105% of sales target in May 2016.

2555

ตำแหน่งงาน : Sales Representative (Modern Trade)

ระยะเวลา :  พฤศจิกายน 2555 ถึง กันยายน 2558

รายละเอียดงาน :

Product: Hardware and Sanitary Products ("Hafele" Brand)
Job Description:
1. Account & Sales Management: Managed key Modern Trade accounts (HomePro and Mega Home), provided product range recommendations, implemented suitable promotions, and supported customers with payment follow-ups to maintain smooth operations.
2. Team & Sales Enablement: Motivated, trained, and coordinated PC staff activities to increase sell-out performance and achieve sales targets.
3. Sales Process & Coordination: Supported all sales processes, collaborating with internal and external teams to ensure objectives and targets were met efficiently through the use of internal sales dashboards for performance tracking.

Achievement
1. Achieved 101% of sales target in Jan.-Sep.2015.
2. Achieved 123% of sales target in 2014.
3. Achieved 103% of sales target in 2013.

Performance Award
1. Received “Best Performance Award 2014” at Hafele (Thailand) Limited.

2553

ตำแหน่งงาน : Sales Representative

ระยะเวลา :  ธันวาคม 2553 ถึง มีนาคม 2555

รายละเอียดงาน :

Products: Real Estate Development Business
Job Description
1. Sales & Target Achievement: Sold residential properties, including single-detached houses (2–3 units/month) and townhouses (4–5 units/month), and executed sales plans to consistently meet targets.
2. Customer Relationship & Negotiation: Built strong relationships with customers and negotiated terms of sale and service to ensure customer satisfaction and successful deal closures.