Develop and Execute Marketing Strategies Plan and implement marketing strategies to promote the clinic’s services and increase brand awareness.
Brand Communication Provide recommendations on the brand’s communication direction, including Brand Positioning, Key Messages, and Tone of Voice.
Manage Online Communication Channels Plan, manage, and maintain the clinic’s online communication channels, including Facebook, Instagram, TikTok, LINE Official Account, and the clinic’s website.
Content Creation Create and produce online content, including images, videos, Reels, advertisements, and other promotional and marketing materials.
Content Calendar Planning Develop and manage weekly and monthly Content Calendars to ensure consistent and effective online communication.
Online Advertising Management Plan, manage, and optimize online advertising campaigns, including Facebook Ads, Instagram Ads, and other relevant advertising platforms.
Campaign Performance Analysis & Reporting Analyze marketing campaign performance, prepare performance reports, and provide recommendations for improvement and optimization.
Cross-Functional Coordination Coordinate with doctors, nurses, and relevant teams to collect accurate information and develop appropriate marketing and communication materials.
Marketing Campaigns & Promotional Activities Plan and organize marketing campaigns and promotional activities, including special promotions, health packages, and clinic events.
Market & Competitor Analysis Conduct research and analyze market trends, target audiences, and competitors within the hospital, clinic, and healthcare industries.
Customer Relationship & Brand Image Build and maintain positive customer relationships and contribute to maintaining and strengthening the clinic’s professional brand image.
Content Creation Tools Use basic content creation tools such as Canva, CapCut, and other relevant design and editing software.
AI Tools for Marketing Possess basic knowledge of AI tools and demonstrate a willingness to continuously learn and apply AI-powered content creation tools to improve marketing efficiency and productivity.
Work Closely with the CEO Collaborate closely with the CEO and provide regular updates and reports on marketing activities, progress, and performance.
Other Assigned Duties Perform other duties and responsibilities as assigned by the management.
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