Senior KOL Specilaist

Detail

Work pattern : Full Time

Number of receptions : 2 position

Location : Bangkok(Phra Khanong)

Salary (Baht) : 50,000 - 70,000

Holiday : Saturday, Sunday

Working hours : 09:00 - 18:00

Other work : Not specified

Responsible

• Actively scout local influencers (top-tier/mid-tier/KOC) that align with the brand's tone on Tiktok
• Completed the full BD process from establishing contact, sending samples, script communication to post-release follow-up
• Establish and maintain a local influencer resource library, and continuously expand the pool of high-quality influencers
• Negotiate prices with influencers, control cooperation costs, and reach a reasonable quotation
• Drive repeat investment and long-term cooperation based on the effectiveness of cooperation
• Provide cooperation cost suggestions based on local market feedback and assist the domestic team in formulating a reasonable budget
• Collaborate with the domestic KOL operations team to align influencer needs with brand strategies
• Collaborate with the content team to complete script translation and localization adaptation
• Leverage local advantages, provide feedback on Brief optimization suggestions to KOL operations, and ensure that the content aligns with Thai users' preferences and cultural customs
• Deeply understand local culture, consumption habits, and social media trends to provide localization insights for domestic teams
• Assist domestic teams in avoiding cultural taboos and ensure that the cooperation content aligns with the local market's tone
• Assist with influencer invitation and on-site coordination for local offline events (influencer exhibitions, pop-up stores, one-day store managers, etc.)
• Track influencer collaboration data, and provide feedback on local market dynamics and the real voices from the influencer side
• Regularly output reports on the cooperation trends of local market influencers and the dynamics of competing products

Qualification

Gender : Not specified

Age(Yr) : 24 - 30

Education Level : More than Senior High School Under

Experience(Yr) : 2 - 3

other : Not specified

More qualification

• Own local influencer resources (required), covering mid-tier/KOC levels, with those having top-tier resources preferred
• Native in Thai, and proficient in English OR Chinese for business communication (able to understand brand requirements and convey them to influencers)
• Approximately 2-3 year of relevant experience in BD, Business Development, AE, etc. (preference given to those with a background in in-house Cosmetics brand, accessories brand, fashion brand or FMCG)
• Has experience in price negotiation and can effectively control costs; understands the local market influencer pricing system and can provide cost optimization suggestions
• Familiar with social media platforms such as TikTok and IG, and understand local content trends and user preferences
• Priority will be given to those with experience in local brand offline events (such as pop-up stores, influencer exhibitions, etc.)
• Goal-oriented, strong stress resistance, and the ability to work independently
• Has successful hit case (high GMV or high exposure generated through influencer collaboration)

Benefit

• Five-day work week
• Gratuity
• Overtime pay
• Performance bonus

Interested in applying for this position, please contact

Contact Name : KORNTIDA LOIHA

Contact Phone : 0648078410